Hiring sexy dancers for GDC party was ‘unequivocally wrong’ says Microsoft

Xbox boss Phil Spencer has personally apologised for a developer event on Friday that featured female exotic dancers.

Microsoft has been forced to issue a lengthy apology after hosting a developer event filled with sexy female dancers, just hours after hosting an event to encourage more women into the games industry.
The Game Developers Conference (GDC) ran all last week and is supposed to be the premier event of the year for developers and publishers to meet and discuss the issues of the day.
One of these issues is the lack of diversity in the games industry, and yet for its end of show party Microsoft saw fit to hire a bunch of sexily-dressed female dancers – which didn’t go down well with those who didn’t happen to be straight men.


Twitter complaints from the likes of Brianna Wu were enough that Xbox boss Phil Spencer had to issue the following apology. Implying that someone at Microsoft is going to end up very sacked as a result.

How we show up as an organization is incredibly important to me. We want to build and reflect the culture of Team Xbox – internally and externally – a culture that each one of us can represent with pride. An inclusive culture has a direct impact on the products and services we deliver and the perception consumers have of the Xbox brand and our company, as a whole.


It has come to my attention that at Xbox-hosted events at GDC this past week, we represented Xbox and Microsoft in a way that was absolutely not consistent or aligned to our values. That was unequivocally wrong and will not be tolerated. This matter is being handled internally, but let me be very clear – how we represent ourselves as individuals, who we hire and partner with and how we engage with others is a direct reflection of our brand and what we stand for. When we do the opposite, and create an environment that alienates or offends any group, we justly deserve the criticism.

It’s unfortunate that such events could take place in a week where we worked so hard to engage the many different gaming communities in the exact opposite way. I am personally committed to ensuring that diversity and inclusion is central to our everyday business and our core values as a team – inside and outside the company. We need to hold ourselves to higher standards and we will do better in the future.

Source: Metro

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